The Art of Social Media

Have you ever wanted to launch your career in social media marketing or start a brand online? Perhaps you’re not sure where to start?  With the Art of Social media course by Caroline Oherein in collaboration with TrainingBunny, you will be able to discover the valuable practical skills and techniques that will enable you to develop from a casual social media user to a skilled, brand building social media Guru.

 The charismatic Caroline will guide you through developing a brand and the content creation process’ to make this happen. Furthermore, the importance of your target audience and niche identification will be covered as well as the appropriate social media platform that will best suit your ideal brand. The exercises throughout the course make for a truly engaging learning experience , which should leave you inspired and ready to see social media in a new light and make it your own marketing playground.



What Will I Learn?

  • What is a Brand
  • Creating your Brand
  • Why Social Media is important for your Brand
  • Audience and Niche Identification
  • Target Audience
  • Categorising your Audience
  • Platform Selection
  • Content Creation
  • Online Advertising
  • Organic v Paid Content
  • Online Lead Generation
  • Types of Paid Advertising

Topics for this course

8 Lessons1h

Introduction to The Art of Social Media


Topic 1: Building a Brand with Social Media

Topic 2: Audience and Niche identification

Topic 3: Platform Selection

Topic 4: Content creation

Topic 5: Online Advertising

Topic 6: Online Lead Generation

Assessment & Feedback


Material Includes

  • The Art of Social Media reader.

Target Audience

  • This course is suitable for anyone seeking to improve their social media marketing skills.

Includes course videos

About the instructors

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1 Courses

4 students

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